Design Thinking

Design is a process

Design is purposeful, it aims to achieve goals. Good design grows out of a deliberate process of investigation, discovery, and analysis.

Design thinking is a way to reach across boundaries and disciplines for creative approaches and answers. It helps one to gain a competitive edge by anticipating rather than reacting.

 

about

I bring value, innovation, and growth

I am a marketing and web professional with 14+ years of experience leading cross-functional business and creative project teams to conceptualize and build websites and campaigns leveraging research and insights to develop strategies and concepts that resonate with end users. I have expertise in graphic , print, and, web design, e-mail marketing, social media and user experience design focused on building brand equity, customer loyalty and improving business results.

Capabilities

experienced. focused. creative.

ADMINISTRATIVE

Budget management

Content management

Event management

Project management

Team leadership

User / customer research

CREATIVE + PRODUCTION

Advertising / promos

Brand design / management

Copywriting / editing / proofreading

Creative concepts

Email / e-campaigns

Exhibits + signage

Graphic + print design

Newsletters

Presentations

Print design

Social media

Style guides

Vendor quotes

Web design

Testimonials

what people say